Mamma Mia Brand Launch Event

January 30th, 2013

The Mamma of today is a confident woman, ready to face the world at its pace. This is the message they gave during the launch of Mamma Mia, a holistic maternity services centre set up by Fortis Healthcare for new moms and moms-to-be.


At the brand launch for the centre at Fortis Memorial Research Centre, Gurgaon, the mothers of today took to the ramp with aplomb, be it in western wear or elegant ethnic designs. The centre was launched with a red carpet fashion show, featuring designs by Ritu Kumar, Tarun Tahiliani, Suneet Verma, Ashish Soni, Rahul Khanna and Rohit Gandhi, Varun Bahl, Namrata Joshipura, Sid Tytler, Gaurav Gupta and Gauri and Nainika.

In fact, the fashion show was the first time that this swish set of designers took the challenge of creating collections not only in maternity wear, but also for new mothers, who showed up with their toddlers, equally bedecked.


Anika Puri and Shruti Saxena, the brains behind Maternity services at Fortis Healthcare, kept the swish set in even pace with the experts who were at hand at the centre, be it celebrity fitness trainer Ramona Braganza, natural birthing expert Barbara Harper and Dr Isaac Mathai, the holistic healthcare expert.



The showstoppers for the event were the brothers behind Fortis Healthcare, Mr Malwinder M.Singh & Mr Shivinder M.Singh. The gracious hosts not only took to the stage with the women behind Mamma Mia, but were at hand to show the facility to our guests.